Are you thinking about using video in your marketing efforts, but don’t know
where to start? Here are 10 ideas to help get your creative juices
Before you start shooting, here’s a piece of advice: Don’t try to
be perfect! I can guarantee that you will not like your first take of any video you record. And it
is of course fine to redo it a few times. But don’t let multiple video takes slow you down. Make a
promise to yourself that you will do your best, and then move on. With each video you publish, your
confidence will increase and you will get better with time.
Tell people about your product or services. Give the details on features and
benefits. Tell them everything they’ll receive once they make the purchase.
#2: Answer questions
What do you get asked most about your product or services? Most of us
can think of a list of at least 5 to 10 questions we get asked often. Make short 2- to 3-minute
videos clips where you state the question and then the answer. These are easy to make and extremely
valuable to your prospects.
#3: Do a product review
Find a product or service that would be of interest to your niche and
your audience and do a review on its benefits and features.
#4: Grow your list
If you have a business, you need a list of potential clients. Make a
video to encourage your prospects to give you their name and email in exchange for something you
will give them. You can give away an ebook, an article (tips, strategies and how-tos are always
popular), a tutorial video, a free consultation, a type of assessment, etc. Figure out what your
prospects would find most valuable and create a giveaway around that. (Here’s a hint: give away
your best stuff. Don’t hold back.)
#5: Talk about your case studies and
Make a video about the results you were able to achieve while working
with a client or talk about a case study and show what you did for them and how you can do the same
for the viewer. You can also show a case study of someone who did not follow your guidance or use
the method you teach and failed. Another similar idea is to read testimonials from your most
satisfied customers while weaving in key examples.
#6: Tell a story
People can relate to you when you tell a compelling story. Weave a lesson into
your story as a takeaway. You can also tell about an event from your past that has shaped who you
are or how you do business today.
#7: Debunk myths
Talk about the top three myths in your industry and give real examples to show
why they are truly myths.
#8: Take your viewers behind the
Take your viewers outside of your office
and show yourself in your “natural surroundings.” If appropriate, introduce your family and show
things that are meaningful to you. Tie in some of your business secrets—how you organize your
business, what type of setup you use to get things done, etc. Pull back the curtains and give tips
on how you do business.
#9: Ask questions and answer
Ask your viewers some key questions that will
spark conversation about their wants and needs as they relate to your niche. Personally answer the
question yourself and then ask your viewers to leave their answers below in the comments section.
This will start discussion.
#10: Additional video
There is so much you can do with
video. Besides filming yourself, you can also do screen captures (ScreenFlow for Macs and Camtasia for PCs are great options), slideshows,
and use Keynote or PowerPoint slides to tell your story.
Here’s my challenge to you. If you are new at video, make the
commitment that you will record a video in the next 24 hours. Just dive in and try it! The longer
you wait, the faster your competition will claim their video space and run with it.
That's it for now,