Understanding If Facebook Advertising
is a Good Fit or Not - Part 2 of 3
Another way that you can advertise powerfully on Facebook is to
buy an ad that is targeted toward a segment of the user base. Each one of these users has an
enormous amount of information stored in their profiles. This information can be used to target
them based on a selected keyword or filter. Using this method will assure you of reaching potential
customers who are most likely to buy your product.
Word-of-mouth advertising has been brought into the digital age with Facebook's
beacon tool. News feeds let users access each other's personal profiles and postings or
comments. Facebook allows businesses the ability to report a user's actions with the business
website and company to the user's friends. If a Facebook customer buys a product from you or
engages in discussion regarding their satisfaction with your company, their interaction with
you will be posted in the news feed which will automatically create a referral system for your
business. It's word-of-mouth in cyberspace.
The first thing to consider as you plan your Facebook ad strategy
is your goal. Are you going to advertise your product, expand the number of people who like your
business page, inform the Facebook community of your business and what you do, or are you simply
getting the attention of potential customers. As your goals become clearer, begin to decide on the
type of ad you will create; there are three types from which you can choose.
Crafted ads target Facebook users by filtering demographic
information such as age, location, and gender. These ads will be featured in the right hand column
of Facebook pages. You can create sponsored stories which interact with a Facebook fan's page with
the specific story. The ad will show up in the right hand column once the fan likes your particular
post. You can also select promoted posts which are more visible in the posts on friends' pages and
on their contacts' pages as well. One of the most powerful aspects of Facebook advertising is the
customer loyalty that you will build. Create your own business Facebook page that will allow you to
directly interact with your clients. This will give a more personal touch to your business and also
will allow you to use word-of-mouth advertising that you generate from your Facebook ads to spread
the word in a cost-effective way. Client satisfaction, customer service, and buyer protection are
all tenets of a marketing strategy that will work nicely for you and your Facebook advertising
You can offer special promotions, new products, or the latest
trends with your product with your Facebook ads to reach clients that are strategically targeted
and already interested in your product or service. This will provide up-dated information to your
clients and keep them better informed in a time-efficient way. Today's consumers on are the go with
busy schedules and demanding deadlines. These ads will connect with them and solve their issues and
concerns in a timely fashion.
Facebook ads are much more flexible than other internet locations.
You will be offered additional character length for any ad descriptions that you might have. You
can also improve your flexibility with image-based ads that attract the visual buyer. If someone
participates in the Facebook community, then they are already proven to be a visually stimulated
consumer. Use images and photos of high quality and that convey your message with the power of a
thousand words. Your Facebook ads will be more visible to an audience who is there to engage in
obtaining information as well as to create it themselves.
With the Facebook site itself generating such a high rate of
traffic on a daily basis, your ad has a much better chance of being seen and having a positive
effect. It will be seen a multitude of times by a targeted audience who is already comfortable
shopping the online arena. Users visit the site many, many times a day and your ad will be there to
greet them as they login and begin to participate.
You are also allowed with your Facebook ad to purchase space on a
click-based or impression-based fee structure. Using your budget and personal preferences, you can
tailor your ad campaign to meet the needs and goals of your business plan.
Because of the targeted nature of Facebook, advertising on
Facebook can be affordable for you company. You can reach your targeted audience with your online
campaign for a very reasonable price. The selection of packages that you can select is extensive so
that you can reach as many users as your budget will allow you to.
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