Understanding If Facebook Advertising
is a Good Fit or Not - Part 3 of 3
The use of smart-phones has skyrocketed in recent years and your
ability to reach this high volume of consumers is phenomenal. Access to these devices happens every
second of every day and you can tap into this gold mine of prospects. Your ads won't just be
limited to laptop and computer users; you will be expanding your potential client base.
You will be offered a choice between pay-per-click (CPC) or per 1,000 impressions
(CPM). Studying your demographic clicks and responses will be an important first step. Begin
by starting a campaign that includes everyone and then, after a set number of impressions, see
who clicked on your ad and the responses that you received. After some study and careful
insights, you can then rewrite the ad to appeal with that demographic audience in mind. You
can then reset your campaign as a CPC method. Finely segment your ad to appeal to different
age groups, or sexes, or relationship statuses. With this small touch, you will get more bang
for your advertising buck. Continually test and modify your presentation to foster higher
results with substantially lower costs.
With Facebook targeting, the natural skew is toward a younger than
average audience that is female. Sometimes users mislead others by submitting incorrect data on
profile pages. This will cause misrepresentation of data and some of your ads will be seen by users
who are not interested by their very nature; you can only get a rough estimate of the people who
might see your ad. When initially targeting your ad to an audience, you might begin with 10,000
people; 50% of them will log into Facebook and see your ad. By choosing this number, you will keep
your costs under control and more efficiently modify it before you launch the ad to a larger
audience. Carefully select connections of people you know who trust you and your business. This
will give you a base circle of community with which to begin your advertising campaigns.
Another important thing to consider when you are creating your
advertising strategy is to include additional languages other than English. Inexpensive translators
can be hired on some of the work at home web locations to translate your copy for you. Many
advertisers neglect this segment of the population and lose many dollars in profit for this lack of
attention to detail. You can open up a new section of loyal clients with just a simple effort of
reaching them in a language in which they feel comfortable purchasing.
Another powerful tenet of advertising on Facebook is the low risk
involved in using this format. You will have full control of your advertising budget and it will be
a good testing ground for your ad. You can learn if your message is effective in communicating to a
potential buyer who you are, what you are offering, and how they can purchase your product quickly
and safely. You are free to modify your message as needed and promote it to a better target. You
can ascertain what works best with a particular demographic and how to reach them with your
message. Especially if you have a fledgling business, you might want to use the high power, lost
cost approach of a Facebook ad.
If you are striving to target your local audience, Facebook ads
have been proved to be very effective. You can inform local and regional clients about your
business and have the "friend" network assist you as well. Many local communities enjoy supporting
local businesses that give back to civic groups and Facebook can get your ads to them quickly and
efficiently. When you have a happy, satisfied customer, they can tell the seven people in their
social circle and those seven people will tell seven of their closest friends and so the network
will distribute the message about you and your product. Testimonials serve to peak the interest of
clients ready to buy but who have just one more question. If someone has purchased your product
already, they can attest to its quality and your excellent customer service. Facebook is being used
in your area by all of the local people who are just waiting to be approached by your ad. The
appeal of Facebook extends to everyday people; you don't have to be a computer genius to take
advantage of this advertising power.
By promoting your Facebook business page through the ads you place
on Facebook, you are guaranteed that the people you are targeting with your ads already have a
Facebook account. You can be assured your ads are reaching the audiences most likely to buy from
you and the communication vehicle is at your disposal 24/7.
One of the most powerful reasons of advertising on Facebook is the
budget management that is available to you. Thousands of dollars of advertising fees are not
required upfront. So, you don't have to have capital outlay at the onset of your advertising
campaign. Your budget can be as low as $1 per day if that is the option that you choose to employ.
Budgets can be changed daily or at any time and by any amount that you wish. The measure
performance tools available on Facebook advertising allow you to see and test ad rotations and
explore which are the most effective tools for you. After you run your first ad, try changing a
combination of the ad's image, description, and title. You will measure the performance rate of
your campaigns by viewing the click-through rate which is the percentage of clicks from the number
of times it was viewed on Facebook. You will select the ad which shows the highest click-through
rate for you.
In a world of social media, advertising can be an excellent way to reach
customers. The users of Facebook are very active; they log on daily sometimes multiple times.
It provides a way for you to reach customers with whom you might not have otherwise connected.
They are going to find your ad on a social media sight more rapidly than they would your own
blog or website.
The exposure you receive is a very lucrative benefit to
advertising on Facebook. The more customers who are exposed to your product, the higher your
profits can become. Facebook does an excellent job of allowing all advertisers a multitude of
targeting options that include age, gender, interests, and relationship status. These targeting
filters will strategically develop an audience who is primed and ready to buy. This is possibly the
most beneficial tool of Facebook advertising.
In addition to an effective list of potential clients, you will
have all of the benefits of instant results. In our fast-paced society of today, speed in
purchasing is important. A client will spend approximately 90 seconds looking at your ad before
moving on to something else. Quality images and representations of your product along with concise
and clear descriptions are dynamic tools to capture the attention of the audience and cause the
perusing to develop into purchasing. You can attract many new customers in a single day and the
profits can rise along with those viewing your ads.
Before you even begin your advertising campaign, you must set your
budget and stick to it. There are expensive options for you with Facebook advertising but you will
have to operate within your budget to obtain the success you are seeking. Use a common sense
approach with your newly acquired technological advertising to promote your company and
In addition, a Facebook ad will provide you with a more personal
platform of advertising. Research shows that consumers are more likely to trust your ad especially
if they see a link to a Facebook friend. Your ad is placed in the right hand column and is a bit
more engaging than an ad they see randomly on a search engine. Even in the world of internet
marketing the handshake and confidence in a deal is important to make. By personalizing your
Facebook ad, it's like extending your hand across cyberspace to reach out and seal the deal. This
type of business advertisement will foster good business relationships that ensure repeat
In effective advertising, everything is a balance. You don't want
to spend a lot of time reworking your ads if they aren't accurately targeting the audience you need
to be targeting. Spend time tracking your progress and your effectiveness but don't forget to
interact and connect with potential and current clients. Follow through with all of your strategies
and the components of your plan to generate new customers and increase your profits. A Facebook ad
campaign will be an effort that takes time and patience. Keep in mind that Facebook advertising is
about developing relationships and connecting with consumers not just selling them a product
immediately. This platform of marketing is still developing and using these advertisements
effectively will take research, study, and modifications that better hone your ad for consumers to
Facebook has become a powerful tool in the advertising world. The
expanse of active users coupled with the micro-targeting tools make this method of telling others
about your product one that will reap dramatic rewards for your bottom line. You will boost sales
and maximize profits at a cost-efficient way for your business. Your business will be given the
opportunity to build, improve, and maintain client relationships which is a satisfying aspect of
having your own business.
The clients with whom you connect will provide you with feedback,
encouragement, and testimonials that can help you reach your goals and dreams as a successful
entrepreneur. By using the proper demographic, copy, and image, you will see your Facebook ad come
to life. Don't be afraid to try this new and unique method of advertising. It's a fun and
interesting way to reach an enormous audience with a few simple guidelines that anyone can
It's not rocket science but it can provide you with an
astronomical income that makes your business the success you knew it could be.
Is this all we
These findings apply to most categories of products and services but not all. Mark Anthony has
created over $148,000,000 worth of advertising and spent 1.9 million dollars tracking the results
which has led to him developing a separate and specialised body of knowledge of what makes for
success in advertising anything from food products, children’s products, dental, real estate, the
cleaning industry, the medical profession, legal – and a multitude of other
But this special information is revealed only to the clients of
Mark Anthony and More Clients Fast Pty Ltd™, www.MoreClientsFast.com.au.
To your success,
Mark Anthony More Clients Fast Pty Ltd™
1300 884 571.