How To Double Your Search Traffic Within As Little As
30 to 40 Days (With No Backlinks)
This is what smart search engine marketer's are doing
right now to improve traffic from Google and it’s not complicated.
With some of my personal websites I found that by
implementing this strategy increased traffic by almost double, in a period of a few short months.
So what is this strategy? First some background…
WRITING CONTENT or ARTICLES FOR
When I first started marketing websites online it was
2001 and the wise thing to do to rank your website for a particular keyword you were targeting, you
needed to have at LEAST 300 words of keyword rich content on your web page. Today this is
Then one day the content needed was 400 words. The
next thing I knew it was 500 words, then…
Here at More Clients Fast Pty Ltd, we advise clients
that a decent, informative, topic based article has to be at least 800 – 1000 words to stand the
test of quality, and actually generate traffic from the search engines.
But as you might imagine, based on a quick review of
history, this number is kind of arbitrary. Whether it’s 800 or 1000 or 1500, it’s merely pointing
to the fact that the longer an article is, the more informative it’s likely to be. And the more
informative it is…
BOOST HAPPENS WHEN…
You suddenly get rankings for more long tail
keywords. The days of fighting for front page rankings for high level keywords is well and truly
over (unless it’s a part of your long term goals). It’s not likely to be your best source of ROI
from SEO. In the new arena of theme based content, it’s all about how informative you can be, and
how many highly targeted long tail terms you can rank for.
That’s what I’ve been doing on my properties and I’ve
been implementing a lot of this due to the positive results it’s been delivering.
A few short months ago I had this client came to me
desperate for a link building strategy that would grow her traffic. After looking into her website
and strategy I suggested she try my method instead. I advised her to go back to their content, and
triple it’s size per page she wanted to rank. Here average page on their website consisted of
around 500 words. They improved them to 1500 words plus per page. They did this, and traffic
started shooting up. Before long, it had nearly doubled.
(It’s Important to note that an
increase in content was also recommended with an increase in internal/external links out to
authorities/sources of research. This was a key factor in increasing quality... Additional content
in itself is not a remedy for higher rankings rather it's now an
It’s as simple as that: Assuming all else is equal,
bigger articles with higher quality = more traffic.
But let’s clear something up…
AREN’T LONGER ARTICLES ANNOYING TO
Isn’t everyone in a rush? Starved for time?
Disinclined to read your 2000 word piece?
There used to be this idea that longer articles
weren’t beneficial. People don’t read everything on your site anyway, so better to be concise and
try to distil the most important points out, so people could get their value quickly and move
I used to think this way, and now I don’t. The truth
is in fact…
LONG ARTICLES ARE GREAT SO LONG AS THEY’RE
No one likes big blocks of text, or sections that go
for paragraphs without end. Having those things in your content will frustrate your
However, if people are able to easily scroll through
your content and quickly find what they’re looking for, that problem is eliminated and the length
of the piece no longer affects readability.
How do you organize your article well? Do
1. Use plenty of subheaders/section titles
2. Make these section titles detailed, preferably
questions that your readers might have, so they can easily spot them when they’re
3. Use images through the posts, to keep catching the
reader’s eye, breaking up text, and causing a pause.
4. Use a theme that’s clean, with lots of white
space, and use big clear fonts that are easy to read. (I’m a big fan of single column themes at the
moment for the above reasons).
So, bigger articles that are well organised are what
you need. How do you do this easily?
HOW DO YOU
EFFECTIVELY BOOST YOUR WORD COUNT?
This is important as there’s absolutely no value in
just adding any old thing to your content.
You start by asking yourself what else people might
want to know about the topic of your article that you haven’t discussed for them yet.
The best way to start is old Google Autosuggest. Type
in some of your main keywords and see what things are popping up. So let’s say you’re writing about
“accommodation Gold Coast”… So this is your “topic” for the article…
Seeing this, you would ask yourself, “Have I covered
whether or not accommodation Gold Coast is in the hinterland?“, “Have I covered accommodation Gold
Coast from the airport?”, “Have I covered “accommodation Gold Coast near theme parks?”, and so
Quick note: If
you have Instant results turned on, the number of Autocomplete suggestions is limited to four. Turn
off Instant results in Search settings and you'll see ten Autocomplete
You can play around with variations of your main
keyword too, to create as many possible “questions” to answer as you can.
Then, from these questions, you make section titles
in your article
“How far is the best accommodation on the Gold Coast
from the airport?”
“Can You Find accommodation on the Gold Coast near theme
And so on…
You give answers to these questions (or ask your
writer to do this preferably) and it’s very easy to add a few hundred words to an
Most importantly, adding words on these sub topics is
the most reliable way to rank for new long tail keywords. Because for every long tail keyword you
see on the Google autosuggest list, there could be another 10 terms that stem from that one, that
you open yourself up to ranking for as well!
Given how much certain backlinks can cost (or how
much time/effort they require to attain such backlinks), adding to your content in this specific
way is a considerably cheaper means of increasing your search engine traffic.
The only question is, “Will you do it?”. I mean, you
could start write now? You could send this post to your writer, pay them a fee and tell
them to follow it? You could fire up the back end of your website admin area and start adding words
to pages yourself.
How you choose to do it is irrelevant providing it
gets done and the return will be worth it.