How To Use The Google Keyword Tool & Other Helpful
For thelink to use the free Google external keyword tool
Here's How To Set Up
Your Website "Tags" For Best Optimisation In The Search
The first point is the
A title tag is something that must contain your most
important key words because it is the most important tag. Typically I always put the top keyword in my title tags.
The title tag should be no longer than 60 characters, including spaces.
So if you were targeting just the key
word "carpet cleaning" the html of your title tag will look like this
Here is an image where you can see a title tag from your
computer screen after a Google search. In this image the title tag is showing as the headline. So you can see the
title tag has a very significant relevance ti Google and the searcher when they arrive to the results page on
Since I highly recommend only utilising one keyword for a
title tag the only exception to the rule can be your home page where I sometimes utilise up to 3 keywords BUT those
3 keywords MUST be very similar in nature. For example you would NOT put the keywords "Carpet Cleaning" and
"Upholstery Cleaning" as they are not the same. What you can do is this - "Carpet Cleaning" and "Carpet Cleaners"
and "Carpet Cleaning Sydney".
If you have trouble understanding how to implement all this
into your website don't worry, simply instruct your website designer to make the necessary
The second point is
Your keyword tag should contain your main keyword. Although
Google doesn't look on this as importantly as it use to but it is still advised to add your main keyword to the key
Here is what your html version of your
keyword tag will look like:
Again, if all this doesn't make much sense to you, simply
give your important keywords to your web resigner and ask them to add it to your website.
The top key word you choose after using the Google External
Keyword Tool should typically be use in your title tag and H1 tag which I will explain now.
The third important point is:
Your H1 tag. The H1 tag is
probably the second most important tag. In the HTML, your H1 tag will be a headline at the very top of your page
that will contain the important key word you want that page to rank high in the search engines
Here is an example headline using the key word carpet
cleaning: Here's 7 Really Good Reasons To Choose Us For Your Carpet Cleaning
You only need to follow up with 7 really good bullet points
and a call to action which should be to call your phone number.
The fourth important point is:
The most prominent key word or the key word phrase you want
that web page to rank high for should have it mentioned in the copy of that page at a ratio of no less than 1% but
no greater than 2%. What this means is that for every 100 words in your page you should mention the key word no
less than once but not more than twice.
The ideal amount of words per page should be no less than
Here's a small tip... try to end the copy (words on your
website) with the actual key word you want to rank for.
You also should have your key words put in your metta
description tag. The description tag will be a sentence that includes your keyword. So assuming the keyword is
"Carpet Cleaning" your sentence might read - To hire the best carpet cleaning professional at the right price call
1300 000 000 today.
A description tag will look like this:
If you are
creating an internal page that is targeting a specific keyword phrase, include the keyword at the end of your URL.
EXAMPLE: If the keyword is "Upholstery Cleaning" and your website is www.honestbob.com.authen your
url extension will look like this www.honestbob.com.au/upholstery-cleaning.html
In the footer of
Use If you look at the bottom of my website here you will see the very same
Last time some of you were wondering if there is some kind of free
software to monitor your Google rankings... well I did some digging and found this free tool that has a
number of really good reviews. To keep an eye on your progress and your rankings in Google, download and use
the free version of this tool FREE
MONITOR FOR GOOGLE
First log into
your Google plus account. Then copy and paste the following url into the browser www.google.com/webmasters/+1/button By doing this you will
be at the right page to grab the code from your own Google Plus account.
Watch this video
to install the Google Plus http://www.youtube.com/watch?v=AutTOeC4C7Y.
IMPORTANT: There is a slight difference from what the video shows to the most updated
page from Google when you copy the code… See images below.
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