How Do You Run A Successful Marketing Campaign
That Attracts More New Clients?
Success in marketing starts and ends with one thing ONLY
– the ability to generate business whenever you need it.
If you cannot sell your products and services at the full
retail value in order to make an honest profit because the competition
is undercutting your prices, you end up competing on price, earning less and less
which is no way to run a successful business. Learning how to implement
genuine, direct response advertising and marketing treasures will determine if you rise
above the norm and become the leader in your industry or fall by the wayside.
One of the crucial tests of success in business is to obtain
better quality customers that pay more for your products and services (eliminating the price
shoppers), by testing and measuring different adverts and offers, using trust, integrity and no
sales pressure. The next key principle is to bring those same customers back to your business
buying from you more often. This is our core expertise at More Clients Fast.
One of the unique benefits we can incorporate for you as our
client is a very effective in-house referral program, so you gain more clients from the ones
you already have without spending large amounts of money… This typically minimises large
advertising expenses while delivering more cashflow.
Avoid Making These Mistakes:
The majority of business and company
owners fall blindly into the trap of not split
testing and measuring their
adverts and experimenting with the written
What is split testing and
An example would be
running six or seven adverts on the same advertising medium (say the Sydney
Morning Herald), and implementing a different giveaway, bonus or compelling offer
in each advert. At the end of the advert run (in this case six weeks) we would add
up how many phone calls came in from each individual advert.
Power of the Written
The next time we run an advert in the Sydney Morning Herald we
would use the one that previously brought in the most phone calls. And this is where the magic
It’s important you understand that those behind an advertising
medium like the radio, TV, newspaper, magazines or the internet are NOT always people who typically
understand how to make your adverts deliver desired results. For example
a television advert during the broadcasting of a key national
event will not automatically guarantee a large number of new clients.
With a few tweaks and split testing you will have an advert
that proves it’s worth and is a good fit for your marketing.
OK... So what is the next step now?
If you haven’t already done so, pop your first name and email into the web form at the top right of
this page and click on the yellow button that says “Click Here to Continue”… I will instantly email
you 44 pages from some of the best chapters of a powerful book I wrote that outlines how you can
obtain more customers, how to set your website up so more website visitors call you along with some
real life advert examples that have delivered a multitude of new clients to company owners and a
whole lot more.
If you prefer to have a friendly chat, drop us a line on 1300 884
Looking forward to bringing you more clients who pay more for your
products and services.
By Mark MAB