Recently I sent
out an email that recieved much prise so I thought I'd post it here live for all to read or
What’s Killing Small Business Online and
What Can Small Business do to Fight Back?
An article by The Australian explained how small business owners
are feeling the pinch in these tough economic times and how so many have already gone under.
"Essentially what we're seeing is still a very mixed story for small business sales, with wide gaps
across geographies and between segments, particularly between retail versus the trades and
services," ANZ's general manager of small business, Nick Reade, said.
“Tough economic times are taking their toll on the small business
owner, more than ever before. However there is hope. There are minor, simple, and inexpensive
principles that can be implemented by any small business owner to help relieve the financial burden
and attract more customers to any business” said Mark Briody of More Clients Fast.
In an interview Mark said “It’s unfortunate many small business
owners are throwing large amounts of hard earned money at marketing in an attempt to attract the
ever elusive new client.” Mark added… “Small business owners could focus on less expensive remedies
that are proven to attract new customers and increase cash-flow without breaking the
Here are Some of Marks Inexpensive Tips for The Small
- Place your phone number clear and bold on the head section of
your website. Do not make people click to find your phone number as statistics prove that when
you make a website visitor click you can lose up to 4% of your potential customers in less than
7 seconds of them visiting your website.
- Stop throwing money at website traffic strategies like SEO
and Google Adwords initially. This will not work until your website has been set up to convert
more of your website visitors into phone calls. One of the principles that determines your
conversion ratios is split testing and measuring a number of diverse principles on your
website, determine what converts best then invest in SEO and adwords.
- Use video endorsements… A well organised video endorsement
can deliver a compelling reason for a
potential new customer to want to do business with you as it delivers a convincing story to a
viewer rather than a perceived sales pitch.
- When possible throw in bonuses that carry perceivable retail
value in the eyes of your potential customer. When utilising bonuses or free gifts it’s vitally
important the gift has value to the potential customer. Split test and measure different
bonuses and choose the one that converts more of your website visitors into opt-ins and phone
- Make good use of a web form where your potential customers
can receive a free and valued benefit in exchange for their first name and email address (their
consent for you to advertise to them). Keep in contact by sending emails of free but valuable
information that will provide benefit to your potential customer. People trust businesses that
put their customers first. Don’t sell in every email you send, rather keep your contact number
and a link to your website in your signature file at the bottom of every email. When you set up
your emails in this manner they will be more respected and when people want to visit your
website or phone you they will.
By Mark Anthony