See How a Millionaire
Saved $240,000 On Marketing
Then Received Over $264,154 in Just 2 Months
By now I am sure you would have started to see a vast improvement
with more clients coming into your business provided you have been implementing my
I hope you don’t mind that I took some time out to write you this
letter as something incredible just happened that I thought you might benefit from...
If you can spare a few moments, I’d like to share a true story
that I believe you will resonate with.
I was sitting with a good friend of mine a few months back named
Peter who is quite successful in his own right and we were talking about business in general. Peter
shared with me principles that he has implemented over the past 23 years that have made him so
successful. He also shared some of the things that he tried over the years that were a complete
One thing for sure is that he flopped more than he succeeded, but
what he did emphasise is how he learned a very important lesson in this process that most
business owners never learn.
The lesson is to split test and measure everything you implement
and compare the results. When you measure the results you can implement the correct changes needed
to steer you towards success rather than doing the same thing over and over again expecting a
Sounds simple I know, but in my line of work I see some of the
most influential businesses getting this one thing wrong year after
Anyway, as I reflected with Peter on his story, he suddenly
stopped me and asked: “Mark, I’m a little confused, what exactly do you, do
for a living?”
Hello!!... one of my best friends and he doesn’t know what I
do for a living? I’ve known this guy for almost 21 years.
So I described how I use my trust-based systems to develop lead
generation structures that bring in ideal clients and how I then work with the client to delelop
marketing systems that ensure we bring those same clients back to buy more often.
Can you guess what my friend Peter than asked me?
Peter asked: “Mark, why have you not told me about what you do
What Peter shared next troubled me greatly… Peter said “If I knew
this is what you do Mark, I would have asked you to come to our office 10 months back as we signed
a contract with one of your competitors for 12 months at $240,000 and it’s really not working
At that moment, I realised I had failed so miserably at helping
one of my dearest friends with what I do best. At the same time, I could have earned almost quarter
of a million dollars while delivering a lot more in return for my friend Peter than the other
I felt like I was given a good kick in the behind…
The point I'm making here is… I had never taken the time to
share with Peter much about my business because I didn’t ever want him to think I was using his
wealth to 'feather my own nest', if you know what I mean.
Having said that can you guess what happened next.
Peter said to me: “If only you had told me more about what you do
because we have literally invested almost quarter of a million dollars in a marketing program
that has barely broken even and I would much prefer to have been working with you because of our
friendship and trust together.
Boy, didn’t I feel like an awful friend at this point.
In our discussion together, Peter then asked me about how I might
implement a lead generation system focused around his finance company. Peter was concerned, as his
products are not the cheapest in the market and often potential customers shop around for the best
At this point I thought it appropriate to share how I created a
constant flow of new customers for one of my clients selling similar products around four years
back and what I did to take the focus off the price through using a unique lead generation
I shared with Peter how this client originally came to me with a
huge yet similar problem.
The core of the problem was that when potential clients
phoned, they seemed to be always shopping for the best price and price alone. When they
received a price, they told him they would think about it and off they went shopping for still a
Does this ever happen to you? Do potential clients hold back from
coming on board with you because their perception is that you’re “too expensive”, when in reality
your fees are reasonable and backed up by significant value?
Here’s what I shared with Peter that I believe is quite
Prospects in this day and age are not really comparing shopping,
meaning they don’t view each business their calling as equal. What they are really doing is RANKING
each business based on the amount of trust and value they perceive on that
first phone conversation or meeting.
When I told Peter that, he said: “Wow the light bulbs are starting
to go on in my head”.
Most of my clients are being “price shopped”
by their potential customers for the reason that they are unaware of what a trust based inbound
sales process can do for them. By building trust and authority, the price issue is neutralised
before the initial conversation ever begins.
Imagine what it would be like to never have to battle a price
Imagine if you could package your business in a way that attracts
your ideal client at the outset of your sales process, so paying clients decide to work with
This doesn’t have to be imagined, it can be for real.
I not only teach business owners this very lesson, I show people a
system that allows them to grow their business on their own terms, not having to be
subservient to their prospect’s “buying process”.
Since sitting with my friend Peter, we have started working
together and boy how things have changed in his business. In as little as just two and a half
months (according to his accounts department), his business has profited more than the prior year
working with the previous agency. Based on the additional profits, Peter has entered into a long
term arrangement with me (at his request), and has started to talk with me about a profit
Since then, Peter ha been so impresses with my work, that he has
referred two new clients my way which is really nice.
So I got to thinking because many of you who receive my emails
have asked for help, so I am about to do something that I have never done before…
I am going to give away a Complimentary 30-Minute New Client
Creation Session with you.
I normally charge $497.00 for this intensive session, but I will
waive that fee if you schedule your 30-Minute New Client Creation Session with Me.
I will only do this for a few, as my schedule is full.
Below is a special “coupon” that will be your proof that you are
one of my subscribers when you call to schedule your session with Me. It’s a one off coupon and I
will not give this away for much longer.
Please don’t underestimate the opportunity I am providing for you
as simply a “Thank You” for being a wonderful subscriber and following my work.
I may never offer this one-time opportunity ever again
to you... it’s my gift to you, so call my office to
book your session no later than:
My sincerest wish is that I can help put you on the fast track to
bringing in a steady stream of clients who truly appreciate your value without viewing you as the
“same” as others in your market place.
After your session with me, please do send me your feedback and of
course any success stories you experience shortly after.
That's all for
By Mark Anthony