Testing & Measuring Is The ULTIMATE To
Minimising Advertising Costs & Maximising Profits... Here's How It's
The BIG secret to ANY marketing success... This is the
single "MOST IMPORTANT" step to making any
website heading, copy or any advertisement successful. Testing and
Here's how its
Let's say I
was going to test and measure the heading at the top of this page. I would simply write a number of
different headlines (in red) that contain the major benefit.
I always write
ten or more headlines. Once I am happy with them I save them to a file on my
Once I have
had 250 visitors to my website I then do two things... I take a log of how many of the 250 visitors
left their name and email in my auto responder. I then take a log of how many of those 250 visitors
resulted in a sale.
the kicker... The moment I've done this with ALL
the ten headings I will know with absolute certainty which one converts the best. If it was
headline number four on the list then I will delete the current headline and replace it with the
one that was most successful.
thing... This techniques can be used with any form of advertising from headlines, copy, letter box
drops, cinema advertising and classified adds and much more.
If you're not
testing and measuring your advertising you are literally throwing money down the
Here's What Will
If You DON'T Test & Measure
You WILL loose
money 100% every time... Let me 'PROVE' it!
If you don't
test and measure how will you know if:
- The add you are using is actually
- The heading you are using is grabbing the attention of your
- The call to action is doing its
- Your Guarantee is good
- The benefits are what your potential
The thing is
what you and I think are the best for our "Potential Customers" may not necessarily be the best so
lets let them tell us through a carefully monitored testing and measuring
A friend of
mine owns a carpet cleaning business and he recently took out another local yellow pages advert
which cost him $5,000.
I asked him
why he did that.
His answer was
because it gets him business. So I asked him how does he know and his answer was
said: I don't
The thing is
if he simply did a little testing and measuring he would know with absolute certainty if the yellow
pages add was working.
Here's How To Test and
Measure a Yellow Pages Add
Lets use the
carpet cleaner as an example.
the add (Preferable just before your phone number) you would have a Free giveaway (it must be of
value to the potential customer) and a promotional code just like in the headline
When You Book Your Carpets To
Be Cleaned With Me You Will
Also Receive a 'SPECIAL BOTTLE' Of Spot Remover (Valued at $29.95) Absolutely FREE Simply Quote the code below When
For the next tip CLICK HERE
P.S: If you really want to maximise your
headings, copy and advertising you MUST test and measure.
P.P.S: In two days you will receive your
next tip on how to use Google adwords and minimise your cost per click even further than you
will by just using what I have shown you so far.
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